Hi, I’m Carys.
I’ve spent over nine years delivering impactful copy and content for globally recognised brands, developing concepts that get people to click, call and buy across social, POS, OOH, print, radio, CRM and digital platforms.
As a multidisciplinary marketer, I work both independently and as part of creative teams, combining big-picture thinking with strategic insight to craft compelling messaging, strengthen brands and drive measurable results.
Clients I’ve worked with include Fisher-Price, The Open University, Whitbread, Costa Coffee, Currys, Starbucks, Alzheimer’s Research UK, Owen Mumford, The Office Group and PepsiCo.
I have a BA in Graphic Communication Design, specialising in Advertising from Central Saint Martins.
“Carys is something of a creative anomaly. Equally at home with the writing as she is with the colouring in, to call her a generalist is to almost miss the point entirely. A lateral thinker by design with a frankly staggering grasp of cross platform creativity, she moves at a pace that creatives many years her senior often struggle with. Combine this with a laser like understanding of tone-of-voice and the often-tricky world of brand nuance and you’ve got a fabulous freak of a creative. From social and radio to big budget TVC's, I can think of few creatives I'd want on my crew more.”
Andrew Park - ECD, Inspired Thinking Group
“From the big exciting projects to the smaller more laborious ones, Carys' enthusiasm and dedication to her craft never fades. She is a fantastic writer with a real flair for design and art direction to boot. She is a smart, strategic creative that's not afraid to interrogate the brief to make sure the work is the best it can be. A grafter and a talented one at that.”
Neil Mathews - ACD, TMW Unlimited